No double-doubles for me!

I don’t often go to Tim Hortons, but I ended up there tonight because my Thursday night knitting group (yes, that’s a story in itself) was temporarily relocated from our usual spot.  I headed to the counter to get myself a herbal tea and was immediately horrified by a little sign beside the cash:

“The names of our hot cup sizes have shifted to accommodate our brand new 24oz Extra Large cup.  For example, a large Double-Double will become a medium Double-Double.  There isn’t a change in the price or amount of beverage – it’s only the name of the size that’s changing.”  (original emphases)

I felt like I was watching “Super Size Me” all over again.  Most North Americans know there’s a widespread problem with portion sizes being too big, yet companies will continue to offer them and people will continue to buy them, drink them, and get progressively unhealthier – that is, if they’re drinking the most popular “double-doubles” (2 sugars + 2 creams, I learned after googling it, because that’s how little I know about their coffee menu!) and not herbal teas.  Twenty-four ounces is equal to 3 cups of liquid… 3 CUPS!  That’s one heck of a lot of juice to pee out within the following hour.  An adult stomach is also supposed to max out at 32 oz of liquid or food, so one extra-large cup is basically three-quarters of a meal.  (Perhaps they reasoned that it leaves one quarter for a donut.)

Is there consumer demand for this new extra-large size, I wonder?  Are people buying 2 mediums (10 oz each) when they go through the drive-thru?  Or is this merely a marketing experiment?  With a bit more research, I was quite interested to learn that 24-oz has already been established as the extra-large in Tim Hortons’ numerous American locations, while it remained 20 oz here in Canada.  I guess we Canadians felt we had to catch up with the Americans.  How disappointing.  Why not stand up as an example of self-control and show them that we’re satisfied with less… because it’s better for us!  It seems that it’s too darn tough to pull away from instinctive human obsession over value: quality vs. quantity.  Sadly, the prices are usually better for the bigger portions.


One thought on “No double-doubles for me!

  1. Hi Darling,

    Are you ever prolific. I read all your new ones, and I love all of your articles. You can make something of nothing. They’re unexpected and fun to read. Keep up the good work.

    Your fan, Mom

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s